Tag: branding

What Is The State Of Digital Marketing Summer 2017?

What Is The State Of Digital Marketing Summer 2017?

In this forever evolving technological world, digital marketing has become an extremely fast-paced industry that is constantly changing to stay up to date with the latest releases and approaches. Nowadays, digital marketing has strayed away from simply promoting and advertising. To go above and beyo ...
How Your Business Can Deliver Its Brand Promise

How Your Business Can Deliver Its Brand Promise

Every single business wants to deliver on the promises they make to their customers. And your business is no different! As a business owner, senior manager, or just a regular ‘ole employee in a business, you should be aiming every day to make sure you follow through on those brand promises you make ...
3 Simple Hacks For Better And Stronger Business Branding

3 Simple Hacks For Better And Stronger Business Branding

Behind every successful business is a strong brand identity. As the market grows increasingly competitive, companies large and small must constantly find new ways to make an impression and strengthen their brand's position. But what exactly is a strong brand? Ultimately, the most powerful brands ...
Why It Is Important That You Promote Your Logo On Pinterest

Why It Is Important That You Promote Your Logo On Pinterest

Pinterest is one of the most popular photo sharing website that can be used for personal and commercial purposes. It has more than 150 million active users, 67% of whom are millennials. It’s only natural that it’s been used by million of visitors from all over the world not just daily but hourly. ...
Content Marketing – Why Quality Content Is Still King

Content Marketing – Why Quality Content Is Still King

There is no question that content marketing can have a substantial impact on your bottom line. However, if it is not well done, you are essentially just wasting your time. Content is king, but when it comes to quality or quantity, quality definitely wins. Among some marketers, like WEBRIS NYC, th ...
3 Ways To Increase Brand Awareness Through Influencers

3 Ways To Increase Brand Awareness Through Influencers

A growing usage for ad-blockers across the globe means that marketers are turning to word of mouth to increase brand awareness and advertise their brands and products. The effectiveness doubles when the advocate establishes their credibility in the respective field – these are people whom we call in ...
10 Lesser Known Social Networks For Small Business Branding

10 Lesser Known Social Networks For Small Business Branding

If you’ve been working on your social media presence lately, you’ve probably set up at least a Facebook, Twitter, and LinkedIn account. These platforms tend to steal the spotlight when it comes to social media. But there are many other social network platforms out there. Even though they’re quite po ...
4 Reasons Why Your Business Is Failing On Twitter (And How To Fix It)

4 Reasons Why Your Business Is Failing On Twitter (And How To Fix It)

While most business owners know they should be on Twitter, they often don’t know what to do with the account once it's set up. This leads to a number of Twitter faux pas that are likely doing your brand more harm than good compared to not having a Twitter account at all. Is your brand struggling on ...
15 Inspiring Design Quotes To Get You Through The Day [Infographic]

15 Inspiring Design Quotes To Get You Through The Day [Infographic]

If you work in a creative field, you probably struggle to find your inspiration from time to time. It happens to all of us, and although the creativity and inspiration overflows on some days, on other days it is nowhere to be found. Sometimes we can find our inspiration again by just doing something ...
How Social Media Customer Service Could Evolve By 2015 [Infographic]

How Social Media Customer Service Could Evolve By 2015 [Infographic]

As social media customer service continues to evolve, the debate over whether or not customer service belongs on social media in the first place goes on. Some people say social media is just making bad customer service worse. Other people (65% according to recent surveys) say customer service via so ...
How Most Brands Are Using Twitter In 2013 [Chart]

How Most Brands Are Using Twitter In 2013 [Chart]

If you were to use a social media tool to analyze your Twitter feed, what do you think you would find? There are tons of those little tools out there, and they graph everything from how often you tweet to which tweeps you engage with the most. When you start getting into it, you'll find that it's al ...
How To Choose A Twitter Hashtag For Your Next Campaign [Flowchart]

How To Choose A Twitter Hashtag For Your Next Campaign [Flowchart]

Back when I started on Twitter in March of 2009, people were very hesitant to use hashtags. Nobody understood the power of a Twitter hashtag back then. A lot has changed in the world of hashtags, and now Facebook, Google+, Vine and Pinterest all use them. You may even find that you let hashtags slip ...
10 Tips For Building A Strong B2B Brand Online [Infographic]

10 Tips For Building A Strong B2B Brand Online [Infographic]

If you've ever tried to market a brand online, you know it can be tricky. You want to make an impact, and contribute to the online community, and you want to do it while increasing your online reputation and influence. Many B2B brands are still getting their feet wet in social media and trying to fi ...
Social Media For Brands: Is It A Good Time Investment? [Infographic]

Social Media For Brands: Is It A Good Time Investment? [Infographic]

Anyone who stays on top of their social media accounts and engages with their friends, followers and fans knows how time consuming it is. I spent 3 hours yesterday managing my Twitter following, and that didn't include the time I spent engaging on Twitter, Facebook and Google+. I feel like I could h ...
What Customers Don’t Like About Brands In Social Media [Infographic]

What Customers Don’t Like About Brands In Social Media [Infographic]

We've all seen or heard about brands in social media taking unfortunate missteps. Whether it was an employee who was logged into the wrong account before ranting, or just plain inappropriate behavior, there have been many embarrassing examples over the past several years. But what about the stuff we ...
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