Any marketing is good marketing, and getting people interested in your product is crucial if you want to make a sale. One of the best ways to get the word out there about your brand new and exciting app is to use a video.
But, making a video that hits the right spot with your target demographic is far more challenging than you might think because it includes a range of other things that require your attention. Styling, design, budgeting – making an app video could be a nightmarish ordeal, but it doesn’t have to be.
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What Is An App Video?
An app video is a piece of marketing content that’s used to spread the word about your app, highlight all of its great features, and get your target demographic interested enough so they give it a shot.
It’s the cornerstone and “creme de la crème” of any good marketing tactic, as it’s a vital form of promotional content and to stand out from the competition.
A good App video isn’t only based on sales – it’s based on establishing your product as well as possible. When something is overly salesy, it’s unlikely to pass in the modern market, so an app video needs to be constructed with precision.
Why Is It A Vital Tool For Marketing An App?
The leading roles an application video should fulfill are catching your target demographic’s attention, retaining it long enough to get them interested, and finally, securing a download. Then, it’s all down to the app itself.
For most companies, the App Stores aren’t a place where apps reside – they’re a battleground. Many apps compete to get to the highest spot, and usually, the ones that aren’t near the top don’t get recognized or fall into obscurity.
That is why a good app video, be it animated or not, will make your product stand out from the crowd. It ultimately adds to your marketing tactic’s overall success (such as increased conversions) and expands the reach and influence of your app (e.g user engagement).
Tip 1 – Check The Competition
One of the best things you can do if you want an animated app video that stands out from the crowd is to find out what the crowd is doing. Take a gander at your competition and find out what kinds of app videos they’re making.
That will give you some key pointers on what your video should look like. Plagiarism will get you nowhere, but you can use the work of others as inspiration to create your very own unique app video.
Besides giving you a general idea of what others are doing, it will save you a lot of time and money, as you have to do a lot less research.
Tip 2 – Pick A Budget-Aware And Interesting Style
Making a fantastic App video that sticks with your target audience isn’t as easy as showing off your product in a flashy manner. A good sense of style is always the deal-breaker when it comes to these things, and you can see what works and what doesn’t by only looking at your competition.
Once you have the necessary data, you can devise unique solutions that complement your unique app and make the video fun, engaging, and catchy.
Always be open to trying things out that are a bit out of the box. One of the best ways to captivate your audience and assure they’ll look into your product is to make your app video stand out. An excellent way to do this is to have a humorous, witty, or unique approach, as everyone likes to have a good laugh.
Tip 3 – Leave It To The Pros
If you’re a developer who is looking to market their application and you have no prior experience in video creation or marketing as a whole, sometimes it’s best to leave it to the professionals. There are a lot of professionals out there who would be more than happy to take this off of your hands, and they could probably do a better job than you.
Ultimately, hiring a professional company can cost less money than doing the video in-house, especially if you outsource. There are a lot of companies out there that would do an outstanding job from start to finish for a laughably low price, so you’re spending as little of your budget as possible, all while getting top-of-the-line service.
If you decide to leave it to the professionals, make sure you’re leaving your work with a reputable company. Going for the lowest possible cost usually yields a poor result.
Tip 4 – Highlight The Features Of Your App
A good video isn’t only about making your product look as good as possible and doing it at the lowest possible price – it’s about telling a story. Humans are highly visual creatures, and stimulating them in such a way can make your video that much better.
The story your app video tells is ultimately up to you – the only thing you need to make sure of is to show your app functions. People watching app videos want to know how the app works. Highlighting your app’s features in a snappy, engaging, and straight-to-the-point way will make sure that people engage with your app.
You can do this by incorporating a selection of design elements that highlight your app’s features, or you can do it by including a couple of screenshots. If you go with the screenshot approach, make sure to supplement it with a voice-over, some design features, or anything that makes the screenshots more palatable.
Tip 5 – Keep It Short And Sweet
One of the most significant issues that the world of app videos faces is long, drab, and boring content. Content should be snappy, interesting, and engaging, and it’s challenging to make it so if you’re working with a twenty-minute advertisement monolith.
Short and sweet, that is the golden rule of making an app video. The ideal duration is no less than 15 seconds and not over 60. Anything less than 15 seconds is too brief and won’t give your customers enough time to connect with your product.
Everything over a minute falls in the boring territory, which will make people resent your app. To find the golden ratio, take your materials and arrange them in a way that seems presentable. Get as many user opinions as possible, and implement necessary changes until you’ve found what works.
Final Thoughts
Making the ideal app video is all about knowing your product, knowing your audience, and knowing the market. Once you have all of this data, you can start compiling it into an outstanding app video that makes your app stand out from the competition.
As long as you follow the tips listed in this article, we’re sure that you’ll have an easy time making a top-tier app video that yields an outstanding return on investment.
If you are interested in even more app-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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