Analysis of companies, markets, digital business models, startups, monetization strategies, and how technology shapes modern commerce and decision making.

Why Email Marketing Is Still The Best Way To Reach An Online Audience
Is email marketing part of your online marketing strategy? If not, you need to reconsider your position and look at the different ways this method can benefit your business. It will take some time and investment to set up this type of marketing campaign, but the rewards for your hard work can be hug ...

7 Characteristics Of An Ideal Customer That Your Business Needs
When you are focused on growing your business, the last thing that you want is to have bad customers on your side. If you want to really grow, then you should be on the lookout for the best customers who will come along with you on this journey and be partners of yours. Many companies don’t think ab ...

6 Reasons Why Customer Management Is So Important For Businesses
Customer relationship management is one of the most talked about aspects of running a business. How are you supposed to keep track of every single interaction that you have with a customer and ensure that they stick with you for the long-run and keep coming back for more of your product or service? ...

7 Easy Ways To Significiantly Improve Your Customer Service
Customer service is something that you know that you have to do. Without satisfying your customer, there is absolutely no way that you’re going to be able to succeed as a company. After all, without your customers, what kind of company are you running? However, you might have been thinking lately an ...

How Your Business Can Deliver Its Brand Promise
Every single business wants to deliver on the promises they make to their customers. And your business is no different! As a business owner, senior manager, or just a regular ‘ole employee in a business, you should be aiming every day to make sure you follow through on those brand promises you make ...

How To Build Your Business A First-Class Remote Team
As a business owner experiencing a surge in business growth, you may have to hire more people for your company to keep up with the increased demand for your company’s products or services. However, since much of the new work may only require telecommunication-related skills, you may be thinking abou ...

The Death Of A Salesman Thanks To Digital Automation
It’s hard for modern generations to truly appreciate automation. Before the advent of computers and machinery working in sync to create products and provide services, each and every one of these tasks needed to be done by hand, mental agility, or both.
Don’t let the Luddites and others refusing t ...

7 Tips On How To Become A Successful Entrepreneur
Anyone can become a businessman by starting his/her corporation or working on behalf of another company. In this field, the success is measured by looking at personal achievements and overall health of your business. Both aspects are intertwined deeply because the attainment of the goals of the comp ...

5 Beneficial Reasons Why Life Insurance Is A Smart Investment
You may think that it might be a bit too early in your life to get life insurance, but that is so far from the truth. Life insurance is one of the smartest things that you can do to protect those people who might be financially dependent on you. Anything can happen and you don’t want them to be caug ...

6 Persistent Stock Trading Myths That Are Here To Stay
There are many things that people say about trading on the stock market. If you’re thinking about starting up in trading, then a lot of people will tell you that this is only the world of the rich and wealthy. Other people will tell you that absolutely anybody can get into the trading world. And sti ...

How To Quickly And Correctly Identify Expense Fraud
You’ve heard it before, you go to lunch with a friend (or colleague for that matter) and after discussing everything except work, they utter the phrase, “My company’s got this” as they pick up the tab. You weren’t a client or even a prospective client, but your pal reached for the bill and charged t ...

7 Efficient Ways To Reduce Your Company’s Vehicle Fleet Costs
No matter whether you’re a small business or a much larger and established company, the fleet costs of having a fleet of vehicles on-hand can be tremendous. It costs tons of money to buy these fleet vehicles, keep them maintained, handle any repairs that are needed, and fuel them for their journeys. ...

7 Perks An Organization Can Offer To Well-Performing Employees
When you think about the perks you give to your employees, the first thing that probably comes to your mind is how much these perks are going to cost you. You are probably someone who loves to save money wherever you can because that’s what’s going to protect your business when times to get tough. H ...

4 Simple Professions And Steps To Become Your Own Boss
Are you fed up with the mundane 9-5 routine? Are you tired of having managements and senior staff members telling you what to do all the time? Do you feel that your wages are way too low for the work you do? [pullquote]If the answer to these questions is ‘yes’ it may be time for you to start conside ...

Shopping Tips – The Many Pros And Cons Of Shopping Online
These days, we all tend to turn to the internet to make purchases. We buy all sorts of things online, from groceries and household goods through to jewelry, watches, gifts, clothing, and much more. There is no doubt that the ability to shop online has provided us with far greater ease and convenienc ...