Tag: Advertising
Sexy Skeletons in High Heels – Photography Inspiration
This is so cute! We've all seen calendars with super skinny models, right? Well, it doesn't get much skinnier than this. These models are all bones, literally.
This calendar was created for Eizo, a medical imaging company (to oversimplify it, they make it possible to take fancy x-rays). Cleve ...
7 Reasons Why Your Social Media Campaign Is Failing
Social media is a buzz word nowadays. So many people are trying to find ways to leverage their brand's presence and reach a larger audience. Just like any other media (traditional) it takes a lot of hard work and creative/strategic thinking. There are so many platforms that are available: Twitte ...
Pucker Up – Plump & Juicy Lip Photography
Lips, lips, lips... what is it about them? We are all so fascinated with lips. Is it true that the bigger the better? My sister gave me some bionic lip plumper, and when I put it on my lips they puff up like the marshmallow man. To me, the most attractive lips are those that come to life when s ...
The Biggest Augmented Reality In The World?
Technology can be daunting, but it can be fun too. I am lucky that my world revolves around so many fascinating facets of technology that go with my job. We are immersed in game development, application development and my favorite, augmented reality. Developers are really experimenting with diffe ...
3M Creates New Subliminal Tool for Designers & Marketers
Designers, marketers, advertisers and savvy bloggers know the importance of using stunning graphics in each piece they create. In my opinion, with more and more visuals competing for our attention, this is becoming increasingly critical to the success of our work.
3M recently launched a new tool ...
How To: Improve Your Creative Thinking
As designers, artists and even writers, we are often confronted with the question, "How do you improve your creative thinking?" Creativity is very important if you are in the design or writing field, but it is also important for everyone who is not in those fields.
Being creative is a gift. It ...
Dramatic Shift in Marketing Reality – Engagement is Key!
If you have been in the marketing and advertising industry for a long time, you've probably noticed the dramatic shift in marketing and how brands are viewed by consumers. In the old days, brands made use of print, television or radio to communicate their message to their respective audiences. Dem ...
All You Need Is Love Project – Biggest Sing Along In The World!
One of my favorite case studies is the "All You Need is Love" project created by one of our offices abroad for Starbucks. This was presented to us in a conference we did last April when we launched our own Digital Lab here in our Philippines office.
It was a successful campaign that highlighted ...
2011 Sophisticated Shoe Advertising – Photography Inspiration
Most women I know love Christian Louboutin shoes. They are known for being fabulously sexy and they make almost every woman's feet look gorgeous and stylish. These photographs taken by Khuong Nguyen will make you fall in love with them even more.
Khuong, a well-known photographer from Paris, cr ...
The Bloody Safe Driving Campaign – Will It Work?
We are all aware of the dangers that stem from talking on our cell phone while driving. In Bangalore, the capital of Karnataka in India, this has become such a problem that the police have put together their own very creative public service announcement about it.
The interesting part about this ...
The Boardroom Table Made From Over 22,000 Legos!
I sit in a lot of meetings. I’m in a boardroom somewhere in Atlanta at least a few times each week. Boardroom tables are typically so boring. Just thinking about sitting at a dark brown mahogany table with water glasses stacked neatly in the middle makes me sleepy.
When I saw a tweet from my de ...
Creative and Fun Pothole Artistry
Potholes are annoying and destructive. They can wreck your car’s suspension, distract cyclists and worst of all, running into one can make you spill your latte all over your freshly cleaned suit (been there, done that).
However, like with everything else, some happy do-gooders are making lemons ...
Fall In Love With Oreo Cookies All Over Again!
We are inundated with advertising every day. It is nauseating sometimes, isn’t it? It is everywhere. I think that is why I enjoy escaping to the woods and going camping because it is truly the only place I can go in the world where I feel like I’m free from all those constant in-your-face influen ...
The New Barbie Is A Geek!
Little girls love Barbie dolls. When I was young, my sisters and I shared an entire playroom full of Barbie dolls and everything that goes along with them. I don’t think a girl’s love for Barbies ever really goes away. To this day, when I’m at the toy store, while my son browses the Wii games, I ...
Making Tea In An Augmented Reality World
We read about it all the time, augmented reality (AR) articles seem to be everywhere. Everyone wants a glimpse into the future, and it seems we are learning as much about our future life as we are about our current life. We’ve all seen how the future of technology might become as the virtual world ...