Considering that around 5.6 billion people worldwide used the internet as of February 2025, it goes without saying that your company is missing out if it has no online strategy. According to Statista, that tally works out to 67.9% of the global population. It adds that of the number of people using the internet, 5.24 billion, or 63.9%, used social media.
It’s also worth noting that Americans spend an average of approximately seven hours and three minutes daily online — so there are plenty of opportunities for businesses to reach consumers and sell them on their product or service offerings. Whether using their computers, laptops, smartphones, tablets, or other consumer devices, people are spending lots of time online.
Your company can only ignore the online space at its own peril. The odds are that consumers who are logical customers use the internet in general and social media in particular. So, your digital marketing strategy should focus on online environments that your target demographic uses. Otherwise, your marketing strategy is bound to fall flat.
Here are three things that every business should understand about social media marketing.
IMAGE: PEXELS
1. It’s Not Just About Promotion – It’s About Connection
Many companies use social media only to promote their products or services. That’s a mistake. While leveraging the power of social media to garner attention and promote your brand is a good thing, that’s only one side of the proverbial coin. The other side — a side many businesses pay little to no attention to — is building relationships. It’s a two-way street.
On the one hand, you want to reach your target demographic and earn their patronage. On the other hand, consumers want to be heard and appreciated. You can meet those needs by engaging with consumers. That includes responding to comments and encouraging feedback.
When consumers feel a connection with your company, brand, and message, they’re more likely to remain loyal. So, ensure you approach social media not just from the perspective of how it can help you reach your audience but also from the perspective of how you can give people what they want.
2. Each Platform Has A Unique Audience And Purpose
It’s also worth noting that each social media platform has a specific audience and purpose. So, while there are tons of social media sites, some will be more appropriate than others for your business needs.
You must find platforms that are popular among your target audience. Instagram is a good fit for fashion, design, food, and lifestyle brands, while TikTok appeals mostly to younger audiences. Facebook is a good choice if you want targeted advertising. Beyond these options, there are many more social media sites. It’s worth finding the right platform or platforms that will allow you to connect with customers.
One reason to work with a social media marketing agency is that it will create effective social media marketing campaigns that target the platforms your customers use. It won’t be a hit-and-miss strategy either. The campaigns will be strategic and optimized for positive results.
3. Analytics Are Your Best Friend
One of the most powerful features social media marketing offers is the ability to track and analyze performance in real time. You can count on most social media platforms to offer analytic tools that allow you to measure engagement. Doing this will provide information that can help you make any necessary changes if things aren’t going well.
A good social media marketing company will review analytics regularly to assess how the campaigns are going and make any required tweaks or overhauls.
These are three things every business should know about social media marketing. It can yield strong results if planned and executed properly.
IMAGE: PEXELS
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
COMMENTS