Insights into social platforms, creator tools, trends, algorithms, audience behavior, and the evolving role of social networks online.

A Simple Hack To Make 20-Second Vine Videos

A Simple Hack To Make 20-Second Vine Videos

If you don't know what Vine is yet, I'll give you the quick background. Vine is a mini-video-taking app that Twitter acquired last October and launched in January. It soon reached the number one spot on the free apps list in the App Store. Vine allows you to take 6-second videos to share with the wo ...
Facebook Action Shortcuts For All Major Browsers [Cheat Sheet]

Facebook Action Shortcuts For All Major Browsers [Cheat Sheet]

I don't think anyone can say that Facebook doesn't matter in our society. Everything around it seems to be affecting everyone these days. I mean, if it wasn't for Facebook, how would we be able to keep in touch with all the people that we love and cherish? Sure, there are other social networking sit ...
Twitter Sales Leads: How To Accurately Identify Them [Infographic]

Twitter Sales Leads: How To Accurately Identify Them [Infographic]

Social selling is becoming more and more prominent on social media sites. If it's done with a little finesse, you can make some great contacts and harvest some real sales leads without getting a reputation for being a cheeseball. However, if you spend any amount of time on Twitter, you've probably n ...
Twitter Hacks That Make Twitter The Wild Wild West Of Wall Street

Twitter Hacks That Make Twitter The Wild Wild West Of Wall Street

An old friend reached out to me in the wake of the AP Twitter hack that coldcocked the Dow Jones Industrial Average, precipitating a temporary panic throughout the financial markets. “Has social media as a corporate strategy now become a liability?” he asked. “Is this the beginning of the end of Cor ...
MySocialPetwork: A Social Media Site That Is Like Facebook For Pets

MySocialPetwork: A Social Media Site That Is Like Facebook For Pets

Some people say pets are more popular than celebrities in social media. I don't know if that's true, but I did read an article last year that said one in ten pets has its own Facebook account. There are even some animals that are more popular than people on YouTube. I suppose it should come as no su ...
Activity Levels Of Businesses On Social Media [Infographic]

Activity Levels Of Businesses On Social Media [Infographic]

Social media is spreading its wings more and more. There are literally thousands of social networking services these days. What you choose to use personally, or to promote, interact or grow your business is of course up to you. However, it's vital to pick the right one. Maybe that is why only 20% of ...
What Your Fav Social Site Says About Your Personality [Infographic]

What Your Fav Social Site Says About Your Personality [Infographic]

People used to think of their online and offline lives as two completely different worlds, but now I think most people are changing their perspective to realize that they are both connected and interwoven into each other. As much as we are all on social networking sites, there is really no such thin ...
Social Media Monitoring: Effective Principles & Tactics [Infographic]

Social Media Monitoring: Effective Principles & Tactics [Infographic]

Something most brands don't realize is that social media doesn't make sense unless you keep a constant eye on it. Without interaction, social media is not social. In order to yield any kind of positive result from social media, you will have to utilize social media monitoring in its purest form. You ...
12 Strange But Popular Social Networking Sites [Infographic]

12 Strange But Popular Social Networking Sites [Infographic]

The social networking landscape is growing larger by the day. Some people may think the only social networking services available are giants such as Facebook, Twitter, Pinterest and LinkedIn, but that couldn't be farther from the truth. The Internet is crawling with popular social networking sites. ...
12 Must Do Things After You Have Written A New Blog Post [Infographic]

12 Must Do Things After You Have Written A New Blog Post [Infographic]

When people start a blog or website, they all have one thing in common, they want to drive a lot of traffic to their website. There have been thousands of "tutorials" about how to accomplish that, and the ways have been many. But there is still one thing that beats everything else, and that is conte ...
10 Examples Of Social Media ROI: Here’s The Evidence [Infographic]

10 Examples Of Social Media ROI: Here’s The Evidence [Infographic]

Although most marketers I talk to understand the reasons why their brands should have a social media presence, there are many who still don't understand the real value of social media. They know their customers expect them to be there in order to be taken seriously, but they don't understand the rea ...
2013 Trends: The Current Content Marketing Landscape [Chart]

2013 Trends: The Current Content Marketing Landscape [Chart]

One of the biggest trends in online marketing now is content marketing. About a year ago when content marketing became a popular buzzword, many people thought it just meant getting influential blogs to write about certain products or services. By now, most people understand it is much more involved ...
This Hashtag Tool Will Help You Reach Beyond Your Followers

This Hashtag Tool Will Help You Reach Beyond Your Followers

I used to work for the Yellow Pages. Everything has a heading or category there. Whether you use printed directories or not, category based search has become one of our default search techniques. As digital media has evolved, new categorization methods have developed. Search engines have keywords an ...
A Simple Guide For Optimizing Your Facebook Posts [Infographic]

A Simple Guide For Optimizing Your Facebook Posts [Infographic]

If you are consistent with your Facebook posts (especially if you are posting for a company or brand) you've probably noticed that there are certain things you can do to enhance the effectiveness of each post. Keeping your Facebook audience entertained and happy is not an easy job. It takes a lot of ...
Teenagers And Facebook: The Appeal Is Wearing Off [Infographic]

Teenagers And Facebook: The Appeal Is Wearing Off [Infographic]

I remember as recently as last year, Facebook was very popular amongst teenagers. Teenagers and Facebook have always gone hand-in-hand, and it seems strange to think that teenagers might be migrating off Facebook. New research based on recent Facebook activity suggests that the trends we've seen in ...
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