Behind The Scenes: How Video Creators Use AI To Compose Custom Music Scores

Video content has become a dominant force across the digital landscape—spanning everything from YouTube vlogs and short films to Instagram reels, TikToks, and branded campaigns. But there’s one ingredient that can make or break a great video: music.

Whether it’s a quiet emotional piano track or a driving beat for a travel montage, music plays a huge role in how we connect with what we see on screen.

Traditionally, sourcing music meant either buying a license for a pre-made track or hiring a composer—both options that can be expensive and time-consuming. But now, thanks to artificial intelligence, video creators have a new, surprisingly powerful tool at their fingertips: AI music generators.

These platforms are changing the way music is made and used, especially for independent creators who need quality audio but don’t have the budget or time to produce it themselves.

With just a few clicks, they can add AI music to video projects, tailoring soundtracks to match the mood, pace, and tone of their content.

Let’s take a look behind the scenes at how creators are using AI to compose custom music that fits their videos perfectly.

IMAGE: UNSPLASH

What Are AI Music Generators, Really?

At their core, AI music generators are tools that create music based on your input. You don’t need to know how to play an instrument or read sheet music—you just tell the AI what kind of vibe you’re going for.

Maybe you want something upbeat and electronic, or maybe you’re after a slow, emotional piano piece. You choose the genre, mood, tempo, instruments, and length, and the AI generates a custom track for you, usually in under a minute.

These platforms are powered by machine learning models trained on thousands (or even millions) of existing songs. They’ve learned what makes a romantic tune different from a suspenseful one, and they use that knowledge to generate original compositions that sound natural and professional.

How Creators Actually Use AI Music In Their Workflow

For most video creators, music is something that comes in during the editing stage—but more and more are now starting to think about music much earlier in the process.

Here’s what the process might look like behind the scenes:

Planning the Story or Mood
Even before the camera rolls, many creators already have a sense of the emotion or energy they want to convey. They’ll jump into an AI music tool like Soundraw or Ecrett Music to test out different styles—almost like a mood board for music.
Editing with Music in Mind
Once the rough cut is ready, they’ll start layering in the AI-generated track. What’s cool about these tools is how easy they make it to tweak the music—shortening a section, adjusting intensity, or regenerating the whole thing to better match the visual timing.
Final Polish
As the video comes together, the creator might go back to the AI tool to finesse the track even more—maybe to add a more dramatic crescendo for the ending or a softer melody during a voiceover. Once it feels right, they download it and drop it into the final mix.

The whole process feels surprisingly intuitive and creative—more like collaborating with a music assistant than using a piece of software.

Favorite Tools Among Creators

With so many AI music platforms available today, creators have a variety of tools to choose from—each with its own strengths. Here are some of the most popular AI music generators used by video creators right now:

Soundraw
A favorite for its deep customization options. Soundraw lets you choose a mood and genre, then break down and edit the structure of the song—verse, chorus, intro, and so on. It’s perfect for creators who need precise control over how the music flows with their video edits.
AIVA
Best known for its emotionally rich, cinematic scores. AIVA is a go-to for short filmmakers, storytellers, and animators who need orchestral-style music that builds mood and depth. It also offers the option to compose in specific classical styles or even in the tone of certain composers.
Boomy
If you’re looking for speed and simplicity, Boomy delivers. It’s especially popular among TikTok and Instagram creators who need short, catchy tracks quickly. You can even add vocals and lyrics, making it a great way to produce complete songs in minutes.
Ecrett Music
A solid choice for YouTubers, especially those making lifestyle, vlog, or how-to content. Ecrett lets you choose the type of video you’re making—like “travel,” “cooking,” or “gaming”—and then it generates music to match. It’s designed to be super beginner-friendly, with licensing included.
Mubert
Ideal for livestreamers or anyone needing continuous background audio. Mubert creates endless, non-repeating music in specific styles like chill, techno, or ambient. It’s great for streamers who want to avoid copyright issues without looping the same song over and over.
AIMI
One of the newer but increasingly popular tools, AIMI blends AI music generation with real-time collaboration. It’s designed more like a creative partner than just a generator. You start with a genre or mood, and then you can shape the music interactively—adding variation, adjusting complexity, or introducing new elements on the fly. AIMI’s intuitive interface makes it especially appealing to creators who want more creative input but don’t have a background in music production. It’s like live remixing with the help of an intelligent co-producer.

Why AI Music Is A Game-Changer

For creators, the appeal of AI music tools isn’t just that they’re fast—it’s that they unlock a new level of creative freedom. Instead of being limited by what’s available in a stock music library, they can shape the soundtrack to fit their unique style and story.

And there’s a practical side too:

It saves money. No need to hire composers or buy expensive licenses.
It saves time. You can generate and tweak a track in minutes instead of hours.
It’s legal. Most tools offer royalty-free licenses, meaning you can use the music commercially without worrying about copyright strikes on YouTube or other platforms.

But perhaps the most exciting part is how personal the music becomes. Even though it’s AI-generated, the music reflects the creator’s choices. It becomes part of their brand and storytelling voice—just as much as their visuals or editing style.

Final Thoughts

We’re still in the early days of AI in creative industries, but it’s clear that music generation is one area where it’s already having a big impact.

These tools aren’t replacing human musicians—they’re making high-quality music more accessible to creators who otherwise couldn’t afford it or didn’t have the skills to make it themselves.

For video creators, AI music generators are more than just a shortcut—they’re becoming an essential part of the creative toolkit.

Whether you’re scoring a heartfelt documentary, producing a snappy travel vlog, or just looking for the perfect background beat, AI is helping creators bring their stories to life with music that fits like a glove.

And the best part? You don’t have to be a composer. You just have to know how your story should feel. The AI can take it from there.